Marketing managers plan and implement marketing campaigns, which can include online, print, and TV/radio advertising, and promotions such as contests, coupons, or giveaways. They may also negotiate joint marketing campaigns with strategic partners, evaluate and hire contractors/vendors, track updates to the website to boost search engine optimization (SEO), and oversee the organization’s branding and image. Marketing managers may focus on a particular brand or product of their employer or a particular advertising channel (e.g., social media or print advertising).

2021 Median Salary
$133,380

Expected Job Growth Rate for 2020–2030
Average

Typical Entry-Level Education
Bachelor’s degree

This data reflects the information available from the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook on June 30, 2022. To learn more about this occupation, visit bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.

Public relations specialists create and maintain a positive public image for the clients they represent. Their duties include writing and publishing press releases; providing responses to the media’s information requests; and monitoring public opinions of companies using social media, surveys, or polls.

2021 Median Salary
$62,800

Expected Job Growth Rate for 2020–2030
Faster than average

Typical Entry-Level Education
Bachelor’s degree

This data reflects the information available from the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook on June 30, 2022. To learn more about this occupation, visit bls.gov/ooh/media-and-communication/public-relations-specialists.htmbls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. They may create and administer surveys, run focus groups, or conduct polls to do so. They also examine data on past marketing campaign performance to guide future campaigns.

2021 Median Salary
$63,920

Expected Job Growth Rate for 2020–2030
Much faster than average

Typical Entry-Level Education
Bachelor’s degree

This data reflects the information available from the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook on June 30, 2022. To learn more about this occupation, visit bls.gov/ooh/business-and-financial/market-research-analysts.htm.